Shedding Light on the B2B Marketing Darkness

On-Demand Webinar

Shedding Light on B2B Marketing Darkness

Webinar Highlights

Barry Feldman Interviews Top Marketing Influencers

Our eBook, Thriving in the Dark Ages of Content Marketing, dives head-first into the biggest challenges content marketers face—and how we can combat them. Inside, Barry Feldman interviews top leaders in the B2B marketing industry, who provide insight into how we can get "out of the dark" and scale our operations and efforts.

Because the eBook was such a hit, we wanted to dive even deeper.

In this exclusive, round-table style webinar, Barry Feldman sits down with Scott Abel and Michael Brenner—two of the marketing rockstars featured in the eBook—to discuss content marketing leadership, measuring ROI, planning personas, aligning across teams, and more.

Your Panelists

Barry Feldman

Founder of Feldman Creative

Barry Feldman provides content marketing consulting, copywriting, and creative direction services. He co-authored the ultimate guide to personal branding, The Road to Recognition, writes for the web’s top marketing sites, and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn.

Scott Abel

President at The Content Wrangler

Scott Abel runs The Content Wrangler, lectures at UC Berkeley, and organizes the annual Information Develop World Event. He also co-produced The Language of Content Strategy.

Michael Brenner

CEO of Marketing Insider Group

Michael Brenner co-authored The Content Formula. He is the CEO of Marketing Insider Group, co-founded the popular site Business2Community, and directed strategy at NewsCred and SAP.

Your Host

Dan Fogarty

Marketing Consultant at Kapost

Dan is the Marketing Consultant here at Kapost spreading the word about the evolution of marketing. Weekend adventurer, climbing enthusiast, and fitness fiend. Content is King, follow the revolution with @DaContentKing.

Register for this webinar!