The Simplified Guide to B2B Content Strategy

 

We talk at length about different approaches to B2B marketing, delving endlessly into the different strategies and corresponding tactics. But with only 41% of B2B marketers claiming their organization is clear on what an effective or successful content marketing program looks like, well, it’s about time we simplify.

Enter A Simplified Guide to B2B Content Strategy.

In this 25 page eBook, we simplify the complexity of B2B content strategy, providing high-level guidelines that outline the essential capabilities for content that delivers results. In it you’ll learn how to: 

  • Plan cross-functionally, from budgeting to ideation, to build alignment and avoid ad hoc content
  • Structure workflows and deadlines for seamless execution
  • Manage and allocate channel distribution to reach a target audience 
  • Optimize campaigns for revenue performance and internal efficiency 
  • And more! 

Ready to streamline your content operation, and go from chaos to calm? Download your copy of A Simplified Guide to B2B Content Strategy today!

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.