Up to 70% of content produced by B2B organizations isn’t getting used. Either buyers aren't interested, or sales and marketing don't have access. To solve this problem, SiriusDecisions created the Content Model, a detailed workflow process and framework designed to teach brands how to organize a content operation for the enterprise.
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Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.