The Business Value of Content Marketing [Webinar]


Webinar Details

Understanding the importance of transforming your content operations is essential. But knowing how to do so can feel like a major feat. That's why we're incredibly excited to have Drew Bailey from FedEx join us for this webinar where he dives deep into the story of how he led FedEx's marketing team from content chaos to kingdom.

Drew discusses:

  • Why content transformation is needed
  • How people, process, and technology all contribute to the digital transformation
  • The business benefits and ROI the FedEx team experienced

Believe us—you don't want to miss this one! 

Your Presenters

Drew Bailey, Manager, Content Strategy & Curation, FedEx Services

Drew Bailey headshot

Andrew (Drew) Bailey is currently responsible for helping to enable a content strategy, practice, and discipline for the FedEx enterprise as a manager within the Customer Engagement Marketing organization. In his prior role he managed the digital/email platform and under his leadership FedEx completed a global integration of all its email operations allowing for better targeted, relevant campaigns with the allowance for true segmentation, testing, and customer scoring; an effort that earned him the coveted FedEx Five Star award. 


Paralee Walls, Director of Content Marketing at Kapost

Paralee Walls Headshot

Paralee Walls is the Director of Content Marketing at Kapost. When she's not researching, developing, or writing about the next greatest content strategy, she's hiking or snowboarding in the Rocky Mountains with her trusty goldendoodle, Albus.


About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.