The Cost of Marketing Inefficiency Is Only Growing
B2B firms spend over $5.2 billion a year on the content creation process. But do they see a return?
Poorly managed and cumbersome content processes are more than inconveniences—they drain marketing resources.
Gleanster Research, in collaboration with Kapost, surveyed 3,408 marketers to find out how much marketing inefficiency costs businesses, and to gauge the impact of establishing streamlined processes for planning, executing, distributing, and optimizing content.
The results were staggering.
Download the full report to find out exactly how much marketing inefficiency costs your bottom line, and to learn what steps you need to take to overcome your content challenges, maximize your resources, and streamline your marketing team's efforts.