Thriving in the Dark Ages of Content Marketing

 

For many, these are the dark ages of content marketing. 

Before you throw your hands in the air, read our newest eBook. It's filled with interviews led by marketing maven Barry Feldman, and sheds light on the challenges us marketers face, along with tactile solutions we can embrace today. 

Marketing expert Barry Feldman is optimistic marketers can shed light on common content problems. He's the first to admit that too many teams are in the dark about how to best utilize and leverage content. That's what inspired him to write this eBook, Thriving in the Dark Ages of Content Marketing, which offers solutions to ensure content marketing remains a shining star on the web—and throughout all of our marketing strategies. 

WHAT'S INSIDE?

  • Never-before read insights and ideas from renowned marketer Barry Feldman 
  • Exclusive interviews from five content champions in the industry
  • In-depth topics all B2B marketers face, including how to measure content marketing ROI, why teams should hire a CCO (Chief Content Officer), and how to view content as a business asset in your organization

ABOUT THE AUTHOR

Barry Feldman co-authored the ultimate guide to personal branding, The Road to Recognition. The founder of Feldman Creative, Barry provides content marketing consulting, copywriting, and creative direction services. He writes for the web's top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. Visit his blog, The Point, at Feldman Creative. Connect on Twitter @feldmancreative.


About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.