Many organizations are daunted by the idea of building a well-planned, effective content operation. How can you focus on that while keeping up with the never-ending project requests and deadlines we constantly face?
In this special partner webinar, we discuss three different ways to approach content maturity. It's only when you understand where your organization stands that you can make the right decisions to implement successful change.
Tune in for this hour-long webinar, and hear from our Director of Consulting Services, along with marketing leaders at SnapApp and Vidyard!
Danielle Peotter, Director of Consulting Services, Kapost
Danielle is Director of Consulting Services at Kapost, where she is driven by a passion for enhancing the customer experience and understanding psychology to influence effective change in the workplace. When not helping B2B marketers move to a data-backed, business-driven operation, she's doing yoga or hiking with her dogs.
Dan Trefethen, Content Marketing Manager, SnapApp
Dan is the Content Manager at SnapApp, and editor of the SnapApp blog. After dipping in academia for a few years and bouncing around New England, Dan switched to content writing and moved to Boston. He’s an advocate for exploring new narratives in B2B marketing.
Kimbe MacMaster, Content Marketing Manager, Vidyard
Kimbe is the Manager of Content Marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. Catch her on Twitter at @Kimbe_Mac.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.