Kapost 50 Webinar Series Featuring John Wiley & Sons, Inc.


Webinar Details

DURATION: 15 Minutes

Over the last year, the For Dummies team has fundamentally changed how they approach product and service marketing. 

With the goal of attracting new customers and engaging and retaining existing customers, the marketing teams at Wiley strategically aligned their approach to launch the For Dummies custom solutions B2B campaign. The result was a truly integrated, omni-channel, customer-focused campaign with outstanding results. 

Watch now and learn out how John Wiley & Sons, Inc. aligned their internal teams to launch an omni-channel campaign, and the five key demand gen lessons they learned along the way. 

In this 15-minute webinar, Jennifer Whitney, Lead Strategist, Marketing Automation and Jennifer Webb, Senior Brand Manager, For Dummies B2B Solutions, will share how to:

  • Create persona-driven content that aligns to each step in the buyer's journey
  • Build a robust, omni-channel campaign that takes time, resources, and internal alignment
  • Analyze the results for campaign optimization

Your Hosts

Jennifer Whitney, Lead Strategist, Marketing Automation


With 15+ years experience in strategic planning and execution of integrated campaigns globally, she is focused on the execution and delivery of worldwide lead generation programs, life cycle management, automation and nurturing, opportunity creation, and pipeline management. She has established and managed processes that successfully align marketing and sales and nurture customers along their buyer’s journey.  


Jennifer Webb, Senior Brand Manager, For Dummies B2B Solutions


An experienced brand and B2B marketer with over 20 years of marketing experience, currently working on the For Dummies brand at John Wiley & Sons, Inc. She specializes in lead generation campaigns for Dummies B2B sales teams and cultivating Dummies partnerships with emphasis on multi-touch nurture campaigns using a wide range of content, including infographics, Slideshares, videos, and white papers.

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.