Winning Marketing-Sales Alignment

On-Demand Webinar

Webinar Highlights

  • Why sales enablement should be a top priority for marketers
  • An inside look at how Synopsys solved their content findability problem
  • Strategies to ensure sales uses your content

Can't We All Just Get Along?

Sales and marketing have the same goal: Both teams want to drive revenue by attracting and retaining happy, high-quality customers. 

But getting everyone on the same page is harder than it looks. All too often, teams end up going it alone, working in silos and wasting huge amounts of time on repetitive, unnecessary projects that don't provide the needed return on investment. 

It doesn't have to be this way. 

Cameron Caswell, Brand and Marketing Sr. Manager at Synopsys, recognized that sales enablement would benefit her content team just as much as it would benefit her organization's salespeople. Cameron's success story is all the proof we need that alignment is a prerequisite for the future of great marketing. 

Your Speaker

Cameron Caswell

Brand and Marketing Sr. Manager, Synopsys

Cameron Caswell has been building effective digital content strategies for more than 15 years for companies such as AOL, Huffington Post, ePals, and Asurion. She also mentors middle and high school girls, inspiring them to become strong, independent women.

Your Host

Zoë Randolph

Marketing Manager, Kapost

Zoë serves as Marketing Manager at Kapost, where she runs webinars, builds content strategy, and writes whenever she can. When she's not contemplating the future of B2B marketing, you'll most likely find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.

Register for this webinar!